Privacy Policy

Last updated: September 2, 2026

Firmly operates this store and website, including all related information, content, features, tools, products and services (the "Services"), to provide you, the customer, with a curated shopping experience. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us.

Please read this Privacy Policy carefully. By using the Services, you acknowledge that you have read and understood how we collect, use, and disclose your information as described below.

Personal Information We Collect

Depending on how you interact with the Services, we may collect the following categories of personal information:

  • Contact details — name, address, billing/shipping address, phone number, and email address.
  • Financial information — payment card details, transaction details, and payment confirmation, processed securely through our payment providers.
  • Account information — username, password, and preferences, if you create an account.
  • Transaction information — items viewed, added to cart, purchased, returned, or exchanged.
  • Communications — information you share when contacting our customer service.
  • Device and usage information — IP address, browser type, and how you interact with our site.

How We Use Your Personal Information

  • To provide and improve the Services — process orders and payments, arrange shipping, manage your account, and personalize your experience.
  • Marketing — to send you promotional emails and offers, where you have opted in; you can unsubscribe at any time.
  • Security and fraud prevention — to protect your account and our store from fraudulent or unauthorized activity.
  • Customer support — to respond to your questions and requests.
  • Legal compliance — to comply with applicable laws and enforce our policies.

How We Disclose Personal Information

We may share your personal information with service providers who help us run our business (such as payment processors, shipping carriers, and our e-commerce platform, Shopify), and as required to comply with the law or protect our rights. We do not sell your personal information.

Relationship with Shopify

Our store is hosted by Shopify, which collects and processes information about your access to and use of the Services in order to help us operate and improve our store. To learn more about how Shopify handles personal information, see the Shopify Consumer Privacy Policy.

Your Rights

Depending on where you live, you may have the right to access, correct, delete, or request a copy of the personal information we hold about you, and to opt out of marketing communications at any time. To exercise any of these rights, contact us using the details below.

Data Retention and Security

We retain personal information for as long as needed to provide the Services, comply with legal obligations, and resolve disputes. We use reasonable technical and organizational measures to protect your information, though no method of transmission or storage is perfectly secure.

Children's Privacy

Our Services are not directed to children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at retinol.customerservice@gmail.com or call +1 987234678.